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Why did Toyota's market share increase in Europe?
It is believed that the market share of Toyota will increase due to the lifting of quota by the European Union in the year 2000 that restricted the imports or exports between Europe and Japan. With the quota lifted, individuals can easily import vehicles from Japan and Toyota is one of the brands that is expected to gain from the lift.
What was the success of the Toyota brand?
By the year 2010, over 2 million units of the vehicle had been sold. This was mainly in USA and Japan. Perhaps the success of the brand laid on the communication marketing strategy that Toyota had for the brand. To reach its target market effectively, the company had to understand their demography and physiography.
Why is Toyota considered a global automobile company?
As Toyota is a global automobile company selling large number of products in many countries, the volume of its production is considered "HIGH". VARIETY: This is a measure of models or diversity of a product or services that a company provides to its customers (Macduffie et al, 1996).
What are the marketing strategies of Toyota Motor Company?
To ensure that it successfully enters into new markets, Toyota Motor Company has come up with a number of strategies. Improved marketing communication is one of the main strategies that the company has come up with to reach its target audience.
Last Update: Oct 2021
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23.10.2021 03:15
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